Aren’t search engines like Google a miracle? You type in a couple of words – however strange they may be – and within fractions of a second your computer lists hundreds, if not thousands or even millions, of web sites that all promise to provide what you are looking for. This is truly amazing.
But there is also a downside to the story. If you are not at the top of those search engine results (and most importantly, on Google), you are basically invisible, at least on the Internet. Whatever you have to say, few people will find it. Unless, of course, they already know where to look for it. But we cannot assume that existing or potential customers know all about us or will find the specific information they need.
How can you help? By making sure that your content on the web is as ‘searchable’ as possible. So that people can find it among the billions of pages that are out there.
This is where Search Engine Optimization, or “SEO” for short, comes to the rescue. By optimizing your content for search engines, you can help people find the content they enter in the search field and, at the same time, raise your rankings. SEO is a long-term process, but it begins with a simple question: What are our visitors looking for and what words are they using in their searches?
This is the question you need to answer when you create content for the web. By using these terms, or keywords, in your headers and topic sentences, you will make it easier for search engines to pick them up.
After all, the Internet is all about seeing and being seen. And there is no point in being invisible, right?
~Murshidism~
